Healthcare marketing requires specialized expertise. Understanding key functions such as service line marketing, physician integration and experiential patient experiences is vital to completing a strategic plan.

Felecia Blanton has experience with institutions from large corporate healthcare systems to tertiary care hospitals including partnerships with leading national healthcare providers such as MD Anderson Cancer Center and the Cleveland Clinic Heart and Valve Institute.

Patient quality and experience are key for today’s successes in healthcare. The Affordable Care Act changed the game a few years ago, and healthcare providers need someone who is versed in “rules, regs and reimbursements.”

Projects include:

Business Planning

Leadership Development

Implementation of Electronic Health Record (Epic)

Integration and marketing for more than 200 medical partners and providers

Conducting and implementing community health needs assessments

Liaison to government officials relating to ACA, Medicare and Medicaid